Note:This might be just the food to try on our 4 cats, though they like the Precise food we currently give them.
Lauren Merryfield,
editor/publisher, CATLINES
,
Lauren,
According to recent studies and the 2005-2006 APPMA National Pet Owners Survey, pet ownership in the U.S. is at an all-time high; Americans added more than
13 million new cats to their homes in just two years.
Which segues to one of the standout trends: The rise of multiple-cat homes. Combine that with the fact that many cat owners attempt to feed cats separately
to address their individual nutrition needs, and you have a recipe for disaster. To address this trend, pet-food maker Iams has created a new pet food
product, Multi-Cat, that will make life easier for the nearly 63 million cats and their "parents" living in multiple-cat homes in the U.S. With Multi-Cat,
many pet parents won’t have to worry about complicated mealtimes anymore.
Iams® Multi-Cat is specially formulated to, in one bag, be all things to many cats, helping overweight cats get leaner, skinny cats build muscle and fit
cats stay fit. What's more, Multi-Cat reduces hairballs AND litter box odor.
Please consider an interview with Dr. Dan Carey or another Iams expert to hear more about the science behind this innovation, or tips on how to best introduce
new cats into a home. Below, please find more information about these statistics and additional details about Multi-Cat.
Molly
Molly K. Sustar, on behalf of Iams
Fleishman-Hillard Cleveland
P: 216.928.3471
F: 216.619.4630
News Release
FOR IMMEDIATE RELEASE
THE IAMS COMPANY DELIVERS PET NUTRITION FIRST: ONE FORMULA SPECIFICALLY TAILORED TO HOMES WITH MORE THAN ONE CAT
Iams® Multi-Cat Provides Consistent Nutrition For Cats Who Share
Different Life Stages and Lifestyles Under One Roof
DAYTON, Ohio, August 15, 2005 – Cats of all shapes, sizes, breeds, and ages often share the same space and the same dinner bowl, according to research by
The Iams Company and the pet products industry. To address the varied needs of these multi-cat families, The Iams Company has developed a nutritional
first: a single formula specifically designed to fit all shapes and sizes of healthy adult breeds. Iams® Multi-Cat is now available on pet food shelves
as a “smart nutrition” solution that can help overweight cats burn fat, trim cats build muscle, and fit cats maintain a healthy body condition.
“Feeding different diets to a variety of cats in the same home often is impractical, so Iams® Multi-Cat is formulated with those needs and differences in
mind,” said Dr. Dan Carey, a veterinarian with The Iams Company. “Developing this food was a two-step process. First, cat owners described the ultimate
food that would answer the needs of their cats. Iams nutritionists took that information and discovered the ideal combination of ingredients to accomplish
the goals and fulfill the needs of these multi-cat households.”
The “smart” formula includes a unique combination of ingredients that work together to meet the individual needs of each cat in a household. The brand’s
highest protein levels (35 percent on guaranteed analysis) combine with moderate fat (at least 17 percent on guaranteed analysis) helps build muscle in
all cats. Optimal L-Carnitine levels help burn fat for overweight cats while vitamin A levels are optimized to assist weight control. Each bag features
kibble in two different shapes, and there are two flavor options: chicken or chicken and salmon.
United States cat households need the flexibility of one formula that addresses so many different instances. According to Iams and industry research:
· 54 percent of cat-owning households have more than one cat.
· The average multi-cat household has 3.2 cats.
· 71 percent of all cats living in the U.S. live in a multi-cat home.
· 60 percent of the cats living in a multi-cat home share the same food bowl.
· 40 percent of multi-cat households make the extra effort to sequester each cat at meal time.
In addition, Iams® Multi-Cat has other benefits for issues faced by multi-cat homes, including a unique fiber blend to help control hairballs and litter
box odor.
About The Iams Company
For nearly 60 years, The Iams Company, a division of Procter & Gamble (NYSE:PG), has enhanced the well-being of cats and dogs by providing world-class quality
foods and pet-care products. To learn more about IamsÒ Cat Food or general pet care and nutrition information, call the Iams Consumer Care Center at (800)
863-4267. You also can visit Iams on the Web at
http://www.iams.com
.
# # #
Media Contacts:
Kurt Iverson Jessica Davis
The Iams Company Fleishman-Hilliard
(937) 264-7436 (216) 928-3486
Be patient It’ s unlikely that your dog and cat will become friends overnight. However, over time you should see their behavior towards each other change for the better provided you do not force it. Some cats take longer to adjust than others. Your cat will probably develop a fairly intense fascination with your dog, always wanting to know where he is and what he is doing. This is partly due to fear and wanting to make sure the dog isn’ t coming near her and partly due to curiosity. Soon their...
Posted by: Cat House Training | March 25, 2008 at 01:14 AM